There are so many types of marketing out there it is easy to become stuck on the best ones for your business. Some seem to be much easier and it can seem like video marketing is more effort than it is really worth. The truth is that video is the way forward and can be extremely effective for your business. Here are some of the top reasons to add it to your business marketing plan.
1. People Prefer to Watch Videos
People don’t want to see the long paragraphs of text on a computer screen. It’s not easy to read and they start to lose interest part way through. Video is completely different. Everyone likes to watch a video and it makes it an effective way to get your information across. You can add the same, if not more, information as you would in content but people are more likely to take it in and act on it. They’re more likely to get to the end because it is so much easier to view.
2. You Can Do More with Videos
Video marketing can be used in so many different ways. You could have a shot of you talking about a service that you offer to add more detail to the description of it. You could create an infomercial for your product and post it in various places. You could even create a how to video showing people how to do something with the product. The opportunities are endless with video marketing and it can help create more sales.
3. It’s Easy to Use It for Mobile Marketing
There are many people who choose to watch videos from their smartphones or tablets. The truth is videos are much easier to view on their mobile devices than trying to read articles. They don’t have to scroll up, down, back and forth to get all the information and can easily watch videos on the go. They simply just have to pop in their headphones and they’re ready to go. You can also take the audio and turn it into a podcast so people can listen while they work, walk or drive.
4. It Is Still Affordable to Do
Many people worry that video marketing is too expensive. With content, you can write it yourself or spend a little to get someone else to do it for you. They see video as one of the most expensive forms of marketing but that doesn’t have to be the case. In fact, there are many people now creating their own videos using webcams and low cost equipment and then uploading them on free websites. There are also low cost firms such as virool.com. There is something for all budget sizes.
Video marketing is becoming extremely popular and it’s about time that you used it for your business. The above are just four of the reasons to invest in it now—and you don’t even have to invest a lot! Take advantage and help your business grow successfully.
This guest post was written by Simon Hopes, a video marketer. He has found video extremely useful for many businesses and recommends virool.com to help create something that helps you sell.