If you Google your company or personal name and come across lots of negative reports, it is time to bring in the experts for some serious reputation repair. If you can find these negative reports, so can your customers and that means they are less likely to come see you. There are times when the negative reviews are made up, or people may have a genuine complaint. Regardless, however, once something is online, t stays there. And the longer it stayed online, the harder it is to get rid of it. If the damage is serious, you really will need to bring in the professionals to make it better. The two tips below should help you better manage your reputation.
1. Make Sure You Know What Is Being Said
You have to make sure that you know exactly what is being said about your business. In so doing, you will also be able to respond properly and timely as soon as it appears. A crisis like this won’t just go away. In fact, if you leave them alone, they will usually get worse over time. Make sure, therefore, that you set up a Google Alert for your own business. That way, whenever something is posted that Google can find (if Google can’t find it, others won’t be able to either so it is no longer as important), you can instantly address it and have the problem resolved. Be ready, if need be, to take legal action, particularly if real libel can be proven.
2. Create Positive Content
One thing you will learn when you start to work together with reputation management experts, is that there is a strong link between reputation management and search engine optimization (SEO). Essentially, the goal should be to have lots of positive content about you floating around, with high page rankings, so that the negative content is pushed to the third page of Google and beyond, where it will never be found.
One way to quickly get lots of positive hits is by creating a fun video. YouTube videos consistently rank in the top three pages of Google, so you need to get in there. If a prospective client instantly sees fun and informative videos when they look you up, they are less likely to read on an even find some negative content.
You can also use blogs to increase the amount of positive content that is out there. Blogger and WordPress are two options out there. You can have a number of different blogs, on a number of different websites, which is a great way to make sure that you have more positive content. Do make sure, however, that you don’t duplicate the content, as this will make your websites look bad. In fact, it may even get them penalized.
Lastly, there is social media, which works in a variety of different ways. First of all, sites such as Google allow for reviews. This means positive things can be increased, and you can respond directly to negative reviews. Furthermore, it is an easy way to share information as well.