A 5-step guide to boosting your brand presence

Whether you’re in charge of a startup or you run an established business that’s in need of a boost, this five-step guide should help you to put your company on the map. Take a direct approach to sales With so many marketing channels now open to companies, it’s easy to overlook the important role that… Read more »

Make your blog a content marketing magnet – Tips to best utilize your blog for your business

Are you someone with a business blog? If answered yes, do you think you’re pretty satisfied with the role it plays in marketing and promoting your business? There are still many business owners who deem blogs to be a cost of doing business and some others are not even sure about what a blog does… Read more »

Marketing methods for a niche industry

Owning a business in a niche industry can be satisfying but it comes with its own fair share of challenges. Key among these is how to market your products to the right audience in order to realize a profit. You need to come up with a marketing strategy that puts your products in front of… Read more »

Make it stick | Why branding is important for your business

For many people who have small businesses, they make the all too common mistake of overlooking their branding. Why? Many businesses, when they are smaller, think of themselves as a business – and not as a brand. But – the truth is that every business is actually a brand as well, even if the business… Read more »

Three Internet Marketing Trends You Should Know About

In this contemporary era, online advertising is a dynamic, perpetually evolving sphere. As such, business owners who want to keep their organizations growing online must focus on accessing and implementing the latest and greatest marketing methodologies available. To ensure that you can, be sure that you review the following information to learn about internet marketing… Read more »

What is Commercial Litigation?

Though the question of what is commercial litigation may not be a popular one, it is one that is asked from time to time. Generally speaking, those searching for the answer are either learning about the process for a class or they are individuals who might be finding themselves immersed in a case and needing… Read more »

Marc J Leder Hates Seeing Good Companies Fail

It happens again and again. A great company with loyal customers who loved its products and services is in danger of becoming bankrupt due to mismanagement or internal conflict. This breaks the heart of Marc J Leder, the Co-Chief Executive Officer of Sun Capital Partners Inc., a global private equity firm. It is because of… Read more »

Successful Buddhist Businessman Anura Leslie Perera

Perhaps Anura Perera Raycom simply has good karma from past lives. It certainly looks like he is living a very charmed life. Born in Colombo, the capital city of tropical island Sri Lanka, he first tried his hand in business in Zambia, working as an engineer and sales professional for Caterpillar Inc., the heavy equipment… Read more »

Having A Secure Site Builds Your Digital Reputation

It is now a sad fact of life that everybody needs to be careful while online. Simply browsing the web or doing online shopping might increase one’s chances of exposure of catching some nasty virus, or worse, getting scammed. Indeed, truly horrible things have happened to undeserving victims, like having their identity stolen, their website… Read more »

How to Become Successful With Your Business

It seems that everywhere you look there are new businesses being set up, everyday I see new websites, online start-ups and new shops on the high street almost daily. After the economic crisis of 2008, the business world saw many great business collapses, whilst this had a hugely negative impact on the world of business,… Read more »

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    Getting Started with YouTube as a Marketing Instrument

    Internet marketing is now an inseparable part of every company’s marketing efforts. There are so many potential customers to reach online. There are also better ways to measure the impact of online marketing tactics, since everything is quantifiable. In recent years, a lot of online marketers and brands have made the switch to videos and… Read more »

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    Posted on October 15, 2016 by
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    What is Required of You to Get into Law School

    Many people growing up wanting to be a lawyer, perhaps it is the thrill of convincing people that you are right or the idea of proving people innocent when they have been accused of something. In reality becoming a lawyer is incredibly hard and those like Jonathan Bunge who have achieved it and gone on… Read more »

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    Posted on October 5, 2016 by
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    The Chinese economy – The biggest myths debunked

    The pure size of China means that any effects on its economy are there for all to experience. However, the size of it can also mean that plenty of misconceptions can be formed – many of which don’t have an ounce of truth. The importance of this for the US investor should not be understated…. Read more »

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    Posted on October 3, 2016 by
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    Restaurants – The bread-and-butter of private equity

    First of all, let’s excuse the awful food pun in the title of our article. However, joking aside, few would disagree that restaurants have become the core industry of a lot of private equity investors. One only has to take a look at some of the biggest PE-firms around to see this in action. Marc… Read more »

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    Posted on October 3, 2016 by
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    Do you have what it takes to be a financial analyst

    Are you getting towards the end of your time in college? If so, you are probably attempting to figure out which career to focus your job search efforts upon. Those that have an inclination towards business may want to consider becoming a financial analyst. Chase Rubin has enjoyed a great degree of success in this career,… Read more »

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    Posted on October 3, 2016 by
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    How to improve the sellability of a company

    If you’ve decided to offload your company, there are number of things you can do to improve its image in the eyes of potential suitors. By going through it department by department, there are many areas that you can improve that will increase the sales price that you end up receiving. Want to attract the… Read more »

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    Posted on October 3, 2016 by
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    Two Top Tips for Managing Your Online Reputation

    If you Google your company or personal name and come across lots of negative reports, it is time to bring in the experts for some serious reputation repair. If you can find these negative reports, so can your customers and that means they are less likely to come see you. There are times when the… Read more »

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    Posted on October 2, 2016 by
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    Google AdWords blunders that can cost you in the long run – Start avoiding them

    Digital marketers are aware of the fact that utilizing Google AdWords is an outstanding way of driving traffic to your sites. If not handled in a proper manner, it can be expensive as the trick is to regulate campaigns in order to receive the highest ROI. A poorly managed Google AdWords campaign will cost you… Read more »

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    Posted on September 23, 2016 by
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    Heard about the Flint Water crisis

    University of Southern California Master of Public Health Online

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    Posted on September 20, 2016 by
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    3 Steps in Choosing the Best Industrial Furniture

    Searching for the best industrial furniture is not an easy job. You have to go through a lot of options. This task is usually assigned to hospital directors, office managers or hired interior decorators. The process of searching for the best option could take some time. The steps below will make the process easier and… Read more »

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    Posted on September 10, 2016 by