Products line the shelves, and new products are launched every single day. If you manufacture or create a product, one of your biggest challenges would be how to make sure that your product gets attention – and is ultimately bought by your target market. But although you can spend a lot of time and effort on a well-designed advertising and marketing strategy, at the end of the day, your product’s packaging will still have a greater impact. This is because your product’s packaging is what consumers see on the shelves – it’s a tangible thing, something they can see, touch, smell, and so on. If you’re worried that your packaging may not be up to par with your expectations for your product, here’s how to properly give your product’s packaging a boost.
- Get to know your audience
The first thing you need to do is get to know your audience. Who is your target demographic? Are you planning to attract young millennials, or is your product more geared towards business executives or stay-at-home mothers? Identify your demographic from the beginning and this will help you design packaging that will meet their wants and interests.
- Make it unique
When it comes to packaging, expensive doesn’t always have to be essential. You can make your product look expensive with some clever packaging ideas. In fact, with packaging, simplicity and uniqueness are key – and the colours you choose should not only reflect your brand, they should also reflect the preference of your target market.
- Give your customers a whole ‘packaging experience’
People who purchase an Apple product don’t just have fun with the product itself – they also have fun ‘unboxing’ the product; it’s an exciting experience to see the product unfold before you because you know it’s going to be a great product, partly because of its sleek, stylish packaging.
Do the same for your product – instead of just presenting customers with your product, give them an entire packaging experience – something that they will remember and tell their friends about. For instance, you can include something free inside your product, or you can have a promotional offer somewhere on the box. You can get as creative as you want with this; lots of brands have become successful household names because of their unique product packaging experience.
It also pays to know the particular trends in packaging today. Eco-friendly packaging has become increasingly popular, and so has smart packaging. Gather as many reports as you can, such as the corrugated packaging industry reports published by leaders in research like NOA. The more knowledge you gain, the easier it will be for you to design packaging that’s perfect for your product – and for the changing times.
Image attributed to Pixabay.com