When it comes to your business, your clients are the key growth and success. While you can offer a great value service or product, without a strong client base, your business will struggle. But how do you go about increasing your number of customers? Here are five ways to attract more clients while also improving your business.
Grow Your Online Presence
While it’s important to build an online persona for your business, there’s a lot more to growing your business in the digital world than regular posts on Twitter. Your social media should form a crucial part of your long-term marketing strategy, but to really build your client base, engage with your followers. Answer questions, join in with conversations and offer useful advice.
Be Clear About What You Do
When someone asks you about your business, it can be easy to over complicate your answer and ramble. To improve your business and attract new clients, you need to be able to clearly communicate your company’s core message. Whether you’re at a networking event, or trying to confer meaning in 140 characters, show your customers why they should choose you in a concise and attractive way.
Go Where Your Customer Goes
When it comes to marketing your business, the key is locating your target audience, rather than wasting your time and effort marketing to the masses. While it’s cheap and effective to target them online, take time away from your screen and find them in person. Go to conferences and conventions, organise and event or arrange a meet-up. Put in some face time to build relationships with existing clients and bring in new ones.
Showcase Your Value to Customers
In a saturated market, every business faces tough competition when it comes to securing clients. While you can try to pull in clients with the best equipment (like gardening tools from SGS Engineering) or enticing offers, aim to show your customers what you can give them. Aim to be the answer to a problem that your target audience was unaware they had, by offering solutions both online and face-to-face.
Invest in Customer Support
Customer support has the capacity to make or break your business. While a happy customer can help to grow your business through loyalty and word of mouth, an unhappy customer can quickly unravel your hard work, so it’s key to put your time and energy into customer service and treat each customer with appreciation. Alternatively, you could consider outsourcing this aspect of your business.