Netflix – The Greatest Crowdsourcing Example of All Times?
Netflix launched in 2006 and it was a huge challenge. Promising to be bigger and better than Cinematch, they set themselves what seemed like an impossible task. What they did to make their dream come true, however, was crowdsource. They asked anyone to come up with a piece of software that was able to predict movie preferences, and the winner would get $1 million.
Unsurprisingly, the crowdsource software that Netflix used for this became one of the top online hits within hours of the contest launching. Read more [...]