Warren Buffett himself once said that it takes years to build a good reputation, and it takes just minutes to have it completely destroyed. To get a good reputation, you have to earn your customer’s trust by giving them excellent service and products. This takes a lot of work and dedication and if just one of those customers tells the world they are not happy with you, you will have to start all over again. This is why it is so vital that you always and systematically engage in online reputation management. In fact, it is recommended that you enlist professional services, who focus on all the different elements of reputation management, being SEO (search engine optimization) and Pay-Per-Click or PPC management.
If your reputation has been damaged, it may take a while to get back to your previous standing. What you need is an excellent strategy that ensures you not only develop a good reputation, but maintain it as well. As such, it is about creating the reputation, monitoring it and then maintaining it as well.
When speaking to experts, you will find that the service is generally provided in conjunction with SEO tools and techniques and PPC management. This is because the three are actually quite closely related. Let’s take a look at a few of the strategies that will generally be included.
SEO and Reputation
If you receive a negative piece of feedback and this shows up on Google’s first page, you have a real problem. It is vital that you have the right SEO tools and techniques at the point to drown the negative aspects and have the positive ones back on the top. This is something that true experts will be able to do for you.
A really good way to drown out negative feedback or to increase the amount of positive feedback is by promoting your website in all the right places. These are micro-sites and they are already working very hard at getting found themselves. As such, you can ride on their wave of SEO and get your business known for all the right reasons through many different channels.
Stop Bad Feedback from Being Found
They say that once something is online, it will never be gone again. However, that doesn’t mean you can’t take active steps to push it to the hidden corners of the online world where nobody goes to anymore anyway. You may not be able to physically remove a comment or link, but you can push them down and downgrade them on the search engines. Once you manage that, you will basically make them unseen. Unless you are an experienced SEO consultant yourself, doing this must be done by a consultant who knows what they are doing. They can identify the negative links, find out how much authority they have and take steps to make sure they start to get pushed back. At the same time, they will make sure more positive elements of your business are highlighted.