A 5-step guide to boosting your brand presence

Whether you’re in charge of a startup or you run an established business that’s in need of a boost, this five-step guide should help you to put your company on the map.

Take a direct approach to sales

With so many marketing channels now open to companies, it’s easy to overlook the important role that face-to-face sales can play in enhancing brand presence. However, as field marketing and fundraising specialists Appco Group point out, this tried and tested tool can be extremely effective when it comes to making people aware of your organisation and what it has to offer. In a blog post on its website, Appco highlights the fact that face-to-face interactions have the power to really grab people’s attention. According to Appco UK, these exchanges can also help you to build trust among your target audience.

So, if you’ve not yet harnessed the power of a face-to-face sales campaign, now could be the time to embrace this form of marketing. Bear in mind you don’t have to do the legwork yourself. If you lack the expertise, time or resources to run your campaign, you can outsource it to a specialist.

Stage an event

Events can be a great way to get people talking and to bolster your brand. Whether you hold a day of special offers, a high-profile product launch, a charity fundraiser or another type of occasion, you stand to raise your profile and increase awareness of your company. You can use these events to speak to potential customers and to familiarise them with what you do.

Sign a sponsorship deal

When done well, sponsorship deals can be a great use of your resources. They offer you a simple way to increase brand recognition among your target audience. Perhaps you’ll choose to sponsor a specific event, a team or a local organisation. Just make sure that whatever you decide to sponsor is relevant to your customer base and is in-keeping with your company ethos.

Reach out through social media

Social media can provide you with an inexpensive way to connect with your audience. So, if you’re not yet taking full advantage of the opportunities afforded to you by sites like Twitter, Facebook, LinkedIn, Pinterest and Instagram, you could be missing a trick. Posting engaging content, running competitions and incentivising likes and shares of your content and pages are all good ways to expand your reach on these channels.

Team up with other businesses

Joining forces with other companies can be a quick and effective way to boost your brand presence. For example, if a baker offers discounts to customers of a nearby bridal shop, both businesses stand to benefit. This is a simple example of how symbiosis can work between companies that target the same kind of customer but aren’t in direct competition with each other.

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