Month: January 2016

10 Quick Tips About Programmatic

Online advertising is changing. The increasing replacement of human-activated insertion orders and digital purchases with programmatic technology promises greater efficiency – and higher profits. Here are 10 tips to help you make the most of it. 1. Pinpoint the important data In just one day, 2.5 billion gigabytes of data is created – and that number is only likely to increase. There's no point in trying to store all of it, so be smart in leveraging the relevant customer data you already Read more [...]