Month: April 2015

How to Expand Your Business’ Audience and Network

As a small business, it’s important to regularly build your network, both online and offline. From growing your mailing list and social media following to attending networking events, a large part of your success relies on your ability to connect with people. Follow these tips in order to grow your network of business contacts. 1. Always have a signup sheet ready. Whether it’s a paper sheet on your front desk or a virtual signup on your tablet, let people who are interested in what you do Read more [...]

How to Function as a Global Brand

Have you dreamt of getting into the world of international business? Unless you’re an expert like Dr. Shahram Shirkhani, you may not know where to start or what to expect. Here are a few must-read tips for running a global business and taking your company overseas. 1. Launch your business at home. Test out your ideas and start building relationships in your own geographic area. Once you’ve learned the ropes, you can expand. Since you have to start somewhere and you need a base from which to Read more [...]