Month: April 2014

Six Franchises that Do NOT Require a Storefront

The conventional idea of a franchise is a storefront, often a restaurant like McDonald's, where the franchisee picks out a key location, builds the store, and uses marketing to draw customers in. While this is true of many franchises, especially those in the food industry, many franchises exist without the need for any physical storefront. If you like the idea of managing a franchise but do not like the thought of creating or buying a physical location for the store, check out this storefront-free Read more [...]

Top Reasons to Use Video Marketing for Your Business

There are so many types of marketing out there it is easy to become stuck on the best ones for your business. Some seem to be much easier and it can seem like video marketing is more effort than it is really worth. The truth is that video is the way forward and can be extremely effective for your business. Here are some of the top reasons to add it to your business marketing plan. 1.      People Prefer to Watch Videos People don’t want to see the long paragraphs of text on a computer Read more [...]